axe_astronaut

Like all preceding Axe commercials, the main focus is “use our product = score sexy female”. The series is a typical damsel in distress falls head over heels for the gentlemen at her rescue. The rescue is depicted with a lifeguard fighting a shark and a firefighter running into a blazing death trap. Once recovered, the beautiful model glances over her rescuers shoulder to find an astronaut. She proceeds to run, in slow motion, making her way into the arms of the astronaut. The text, “Nothing beats an astronaut” … “Ever” appear to promote their latest product Axe Apollo. I never really wanted to be an astronaut growing up as a kid. This has definitely made me reconsider. Too bad NASA may no longer exist.